In Summer 2016, Sunderland BID transformed the Park Lane area of the City Centre in to a huge fanzone to take in a Summer of sport, including Euro 2016, Wimbledon & Formula One.
The Fanzone was ran in conjunction with the surrounding bars who held food and drink offers to run with the event.
We were responsible for designing all of the campaign materials for various platforms including, print, web, social media and advertising for the big screen.
The fanzone was a huge success (even if England weren’t) and we can’t wait for the next one!
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